How Inclusely works

Inclusely is a Shopify accessibility app. It finds the problems that stop shoppers, fixes what it safely can, and writes down what was done. Here is what happens after you install it.

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What happens after you install

Inclusely checks your store against WCAG 2.2 AA (the accessibility standard most laws point to). It fixes alt text and theme settings you approve, gives you exact theme code changes, guides the checks a person has to do, and keeps a dated record. It does not add a widget to your store.

Scan every templateInclusely opens one or two pages of each template in a real browser and tests them against WCAG 2.2 AA.
Fix store data and settingsYou approve suggested alt text and theme setting changes. Only what you approve is saved.
Approve exact theme code changesYou get the file, the line and the change. Apply it yourself, or our developers do it.
Do the checks a person has to doShort guided tests cover what software cannot judge, such as using a screen reader.
Keep a dated recordEvery scan, fix and test is logged with a date and a name, ready to share as a PDF.
Keep watching for changesNew products, pages, theme publishes and apps are checked as they appear.

Scan every template

Your store may have thousands of pages, but they are built from a few templates. Inclusely checks one or two pages of each, on a desktop screen and on a phone.

The scan opens each page in a real browser. It presses Tab through the page, opens the menu, cart drawer and search, and checks that you can close them again with the Escape key.

It also reads every product in your catalogue through Shopify. So missing alt text (a short description of an image for people who cannot see it) is counted for all your products, not only the pages it opens.

Problems are grouped by the template that causes them. When the product template has a broken button, you see it once, with the number of pages it affects.

See exactly what we test

Screen sizes

Desktop1440 × 900
Phone390 × 844
Narrow reflow320 wide

Pages in each scan

Home page
Up to 3 collections
Up to 5 product pages, including one with video and one with options
Cart page and the cart drawer, opened
Search results
A blog post and a regular page
Contact page and the 404 page
Password page, if your store has one

Every problem says who can fix it.

Each problem is tagged as your theme, your content, another app, or Shopify. Inclusely recognises about 30 common apps, such as review, chat and popup apps, so you know when the fix belongs to that app’s developer.

Checkout belongs to Shopify. It is never counted in your total, and we link Shopify’s own checkout accessibility report. Try the filter.

Showing 7 of 7 example problems. 6 count toward what you can fix.

Cart button has no namesections/header.liquid, all pagesBlockerYour theme
Size options cannot be picked with a keyboardsnippets/product-variant-picker.liquidBlockerYour theme
212 product images have no alt textProducts in your catalogueSeriousYour content
Sale badge text is too faintTheme settings, colour scheme 2SeriousYour theme
Review stars cannot be reached with TabProduct reviews appSeriousOther app
Chat button covers the focused linkLive chat appModerateOther app
Payment field error is not announcedShopify checkoutSeriousShopify-owned

Fix store data and settings

Some fixes belong in your product data and theme settings. Inclusely suggests them, you approve them, and only then are they saved.

Alt text for product images

You get suggested alt text for each product image, in English and French. Review them in a grid, edit any you like, and approve.

Alt text you wrote yourself is left alone
Each batch can be undone
French goes into Shopify’s translations

Example: a batch of suggested alt text waiting for review
Product	Before	Suggested
Linen apron	IMG_4021	Rust linen apron with two front pockets, tied at the waist
Stoneware mug	(empty)	White stoneware mug with a soft glaze, shown from the side
Wool throw	Wool throw	Kept. You wrote this one, so it is not changed

Approve 2 Undo batchEnglish and French

Colours in your theme settings

Faint text often comes from one colour in your theme settings. Inclusely checks every colour scheme, finds the nearest shade that is easy to read, and tells you where to change it in Online Store, Themes, Customize.

Sale badge text on white, colour scheme 2

Example: badge colour before and after the suggested setting change
State	Colour	Contrast
Now	#E0613D	3.5:1 Too faint
Suggested	#B8401F	5.5:1 Passes

Theme settings, Colours, Scheme 2, Badge text. Same hue, darker shade.

Exact theme code changes you approve

For problems in your theme’s code you get the file, the line and the change, with a plain explanation.

sections/header.liquid- <button class="header__icon">+ <button class="header__icon"+   aria-label="{{ 'general.cart.title' | t }}">

The safe way to change theme code

Duplicate your themeWork on a copy that shoppers cannot see.
Apply the changePaste it yourself, send it to your developer, or ask ours.
Preview and rescanInclusely checks the copy and confirms the problem is gone.
PublishWhen you are happy, publish the copy as your live theme.

Rather not touch code? Inclusely is made by EVDEV, a Shopify agency in Toronto. Our developers can apply the changes on a copy of your theme, and every change goes into your record.

Checks a person has to do

Software can test only about 16 of the 50 WCAG 2.1 AA criteria on its own (Deque, 2021). The rest need someone to look, listen and judge.

Inclusely has eight short guided tests: buying with only a keyboard, buying with a phone screen reader, zooming in, filling in forms with mistakes, video captions, a spot check of alt text, popups and other apps, and French pages. Each one lists the steps and what a pass looks like. Results are saved with a name and a date.

Keyboard-only purchase

0 of 6 steps checked

Try it here. Put your mouse away for this one.

From the top of the home page, press Tab once. A “Skip to content” link appears.
Open a product from the menu using only Tab, Shift and Tab, and Enter.
Choose a size or colour with the arrow keys or Space.
Add it to the cart. Focus moves into the cart drawer.
Press Escape. The drawer closes and focus returns to the button you used.
Reach the checkout button and press Enter.

In the app, the result is saved with the tester’s name and the date, and goes into your record.

Your evidence log

Every scan, fix, approval, undo and test is written down with the date and the person. Entries are only ever added, never edited.

Dated change log

Who did what, when, and what it looked like before.

Oct 14Added alt text to 212 product imagesApproved by Dana
Oct 15Raised sale badge contrast to 5.2:1Theme setting
Oct 16Rescan: 31 problems fixed, 4 leftAutomatic

Ready to share

A scan report for your developer.
An evidence report with the full timeline, for your lawyer or auditor.
An accessibility statement in English and French, written from your real results.
A feedback link in your footer, so shoppers can tell you about a problem.

Then it keeps watching

Stores change every week. Every new product, page, theme publish and app is checked as it appears, so a new problem is caught early.

You only get an alert when something gets worse: a new serious problem, or an old one that comes back.

Full scans of your store, by plan
Plan	Full scans
Free	When you start one, up to once a week
Starter	Every week
Growth	Every day
Pro	Every day, plus a full rescan on every theme publish

What we never inject

Inclusely helps you find and fix problems and move toward WCAG 2.2 AA. It does not promise that your store meets any law, and it is not legal advice.

No overlay or toolbarNo floating button, font sizer or contrast mode. Shoppers already use their own tools.
No compliance badgeNo badge, seal or public score. A badge does not make a page easier to use.
No tracking of disabled shoppersWe never record whether a shopper uses a screen reader or any other assistive technology.
No changes to Shopify checkoutShopify runs checkout, so no app can change its code. We link Shopify’s own report instead.

Small optional storefront fixes, off until you turn them on

A few problems can be patched on the storefront while the real fix is on its way. Together they weigh under 10 KB and show nothing to shoppers, except a skip link when someone presses Tab. Each one is listed in your report as temporary, next to the permanent fix.

Skip to content linkLets keyboard users jump past the menu.
Visible focus outlineIn a colour you pick, checked for at least 3:1 contrast.
Room for sticky headersStops a focused link from hiding under a sticky bar.
Reduced motionPauses known slideshows for shoppers who ask their device for less motion.
Pinch zoom back onRemoves theme code that blocks zooming on phones.
Missing button namesOnly on known themes, or with words you confirm.
Cart announcementsTells screen reader users when an item is added.

Why we do not build a widget How we test

Sources

Deque, automated testing study (about 16 of 50 WCAG 2.1 AA criteria), March 10, 2021
Shopify checkout accessibility conformance report, March 2026

Be one of the first stores on Inclusely.

Early access stores get a free scan of their whole store and a call with our team to go through it.

Get early access